Reach For The Stars

An informal audience with Hong Kong’s entrepreneurs and professionals.

Hear. Learn. Ask.

Be inspired.

Introducing for the first time ever, an informal event for Hong Kong’s young generation to meet 4 of Hong Kong’s successful and pioneering entrepreneurs and business professionals.

Hear their stories.  Feel their experiences.  Laugh about their adventures.  Heed their wisdom.  Ask their advice.  Spread the word.  Inspire yourself and others.  Create networks. Develop your potential.

For our very first “Reach For The Stars” event, we have lined up an exciting and diverse group of experienced business practitioners.

Mr. Neil Howard - CEO of IBI Group Holdings Ltd, a Hong Kong-based construction company listed on the Main Board of the Hong Kong Stock Exchange.  Neil came to Hong Kong twenty five years ago as a young 25 year old with limited experiences and HK$2,000 in savings.  He has experienced many of the highs and lows including the Asian financial crisis, SARS, the Global financial crisis and now, the Covid-19 pandemic.

Mrs. Hazel Cheung – village lass makes good, and still going.  Hazel grew up on Cheung Chau island, daughter of parents originally from Indonesia.  From a very early age, she developed a passion for cooking. After finishing school in the UK, she spent time working in the kitchens of bakeries and hotels in Morocco, Sri Lanka, India, Thailand, Italy, Germany and England.  She now owns and operates a bakery café in Sai Kung and a food production factory in Wong Chuk Hang.

Mr. William Deback - French national residing in Hong Kong with his Hong Kong wife.  Driven by his desire to see and experience China, William left Paris in 2008 and spent the next decade working and living in Wuhan.  In 2017 he came to Hong Kong and worked as a Business Development Manager.  In 2019 he started his own company that focuses on assisting expats and foreign companies in need of reliable and professional maintenance expertise and services.

Mrs. Jolie Howard - CEO of TAG Aviation Asia, an international private aviation company that operates 45 aircrafts and employs over 330 staff.  Jolie is a local Hong Kong girl who grew up educated in the mainstream system till she was 17 years old.  She then did her further studies in Switzerland and the USA.  Jolie has been working in the private aviation industry for over 22 years now, rising from the ranks to her current position of CEO – a very demanding and challenging role.

At this inaugural event, each of the above will give a short oral presentation of their business, work and their life experiences.  After the presentations, we welcome questions from those attending.  At the end of the Q&A, feel free to mingle, network, initiate follow-ups.

Light refreshments will be served.

The rationale for “Reach For The Stars”

Hong Kong is going through many challenging issues.  However, it is not the only city in the world that is in this situation.  The world has changed and will change.  But the history of Hong Kong has been one of resilience, determination and creativity.  Hong Kong will bounce back.

The younger generation of Hong Kong today feels the burden of such challenging issues.  They are filled with anxieties, nervous about their futures and searching for role models to inspire them.

They want to hear from people who have ‘Been there, done it, bought the T-Shirt’.  They do not want to be lectured to.  Instructed to. Or worst of all, disregarded.

Book and secure your place at this event


Owing to the increase in the Covid-19 cases, the “Reach For The Stars” event, originally scheduled for Thursday, July 30, will be rescheduled. A new date will be advised when the Covid-19 situation improves.

We apologise for any inconvenience caused but the safety of attendees, guests and staff is paramount.

Places are limited.  Only 15 will be invited for this event on a first-come-first-served basis.  The event is free of charge.  The presentations and Q&As will be conducted in English.

To register and book your place, click on this  link.


Sino Inno Lab

Westin Centre

Unit 502, 5/F

Hung To Road

Kwun Tong

(Nearest MTR station – Ngau Tau Kok)

Date & Time

To be reconfirmed


Mr. William Ong

“Reach For The Stars” is organised and will be moderated by William Ong.  

Mr. Ong is a British Chinese, originally from Singapore.  In the early 2000s, William founded the first-ever English-language magazine in the UK, Chinatown The Magazine, whose aims were to promote the positive aspects of Chinese culture, business, people, arts, films, etc.  From the magazine, various events were organised including the flagship Pearl Awards, an annual event to recognise the achievements of the Chinese community in the UK.  Besides the UK, William has worked in many countries including South Africa, South Korea, South East Asia, Switzerland and Europe.        


Our grateful thanks to The Sino Group ( for their support and encouragements and to the Sino Inno Lab ( for providing the venue and catering.

Many thanks too to our distinguished panel of presenters who have voluntarily taken time off from their busy and demanding schedules to participate in this event.

Terms & Conditions